Look — if you dumb-down your content, your content is — well — just that — it’s dumbed-down.

If your words tip-toe, your ideas do too — say what you mean, not what you can safely whisper. Bold ideas deserve bold grammar — everything else reads like oatmeal.

Templates don’t tell stories — people do. If your structure is boilerplate, your message steam-evaporates before it lands. Give your work a spine — not a spreadsheet.

Clicks aren’t comprehension. Impressions aren’t impact. Views aren’t value. Speak to a mind — not the algorithm. The right set of eyes > the largest pile of them.

Words matter. Punctuation matters. Rhythm matters. If the bots sand it all smooth — sharpen it back. Craft isn’t optional; it’s the point.

Honest writing pokes a rib or two. Softening everything for “readability” only blunts the thought. Say the difficult thing with grace — not training wheels.

Your voice isn’t a liability. Your oddities aren’t mistakes. The moment you write what you “should,” you stop writing what you mean. Defy the defaults — that’s the whole fun of it.

The bots will happily flatten your tone, bleach your verbs, and hand you a content smoothie. Resist. Let machines automate tasks — not taste.